Area: 82,000 SF
Photo: Benny Chan, Fotoworks
Motocross apparel company Fox Head, Inc. approached our firm in November 2011 with the goal of relocating their headquarters. They wanted a space that would inspire their staff, and encouraged CWa to challenge preconceptions about how an office space can work.
The industrial warehouse offered an opportunity of consolidating the company in one open, creative environment. The design solution for the 82,000 SF space evolved from the desire to create a functional yet playful environment that befits the Fox Head culture. ‘A Main Street’ concept, individual task-oriented neighborhoods, park-like landscape elements and circulation-oriented ‘facades’ were each enlisted to create a community unique to the company’s culture. The resulting ‘city’ is a reflection of the company’s character: an open and creative workplace that fosters interaction between varied groups of specialists.
On the front exterior, a sculptural facetted projection was proposed to accommodate Fox’s main entrance and provide an identifying landmark. The rear exterior grounds offered an extension to the workplace and gave Fox the opportunity to showcase the active sports culture which it represents. A raised garden area, with loose furniture, emanates from the warehouse, enclosed by the motocross bike track and shade trees.