West Hollywood, California
Area: 25,000 SF
Photo: Nico Marques, Photekt
Funny or Die is an entertainment production company that rose to fame by creating viral comedy videos, amassing millions of views and often featuring famous comedians and celebrities. With its success, the company had expanded considerably, resulting in the need for larger offices with more meeting, production, and storage space, and reflective of the company’s vibrant personality and specialized departmental needs.
The new campus provided an excellent opportunity to house Funny or Die, its parent company Gary Sanchez Productions, and offshoot Gifted Youth under one roof while providing additional flexibility for continued growth. While the new space needed to aesthetically represent the three companies in distinct and unique ways, it was also imperative that it successfully support the fast-paced and widely varied work of each individual department.
Pops of bright blues and yellows contrast with concrete surfaces, and a glass-walled, astro-turfed meeting room punctuates the open space. Special use spaces, such as prop rooms, editing bays, sound booths, and hair and makeup areas, are also located throughout, the most prominent of which is the stage—a large, acoustically enhanced area designed specifically for video production, equipped with a green screen cyclorama wall for uninhibited creative filming.