Max Maier

MAX MAIER

Ludwigsburg, Germany

Date
Category
Urban Design
About This Project

Type: Urban design
Area: 2.5 Hectare

 

In 2001, Max Maier commissioned CWA to produce innovative ideas for unifying their industrial precinct, Werksentrum Weststadt in Ludwigsburg, Germany. As many of the buildings were of mixed character, we proposed a series of entrance pavilions that would provide a unifying element, and modeled these using shipping container sections. A further proposition was the application of strong graphic branding to the containers (using the logos of the tenants), which could give a unique identity to the neighborhood, and could change over time, as tenants of the industrial properties changed, or repositioned their brands.