Area: 42,000 SF
Photo: Adrian Wilson, Francisco Radino
Since its beginnings in 1996, all the staff at Britain’s top-rated ad agency, Mother, worked around a table. As the company grew, the table grew. For their new offices in a 42,000SF warehouse in Shoreditch, Clive Wilkinson Architects proposed constructing a table with a capacity of 200 people.
To access the third floor space, CWA designed a new concrete staircase cutting through the building to connect the floors. The 4.2m wide staircase turns into the Agency’s concrete worktable and circuits through the upper floor like a racetrack, becoming perhaps the world’s largest table at 250 feet long. To mitigate sound in the hard factory space, CWA designed 2.1m long lamp shades padded with 75mm of acoustic foam. The 50 light fixtures were then covered with unique patterns of Marimekko fabric selected from archive stock in its’ factory in Helsinki, achieving the effect of a large art installation. The inspiration for the concrete table was the iconic 1920’s Giacomo Matte-Trucco roof top race track for Fiat Lingotto in Turin—making a monumental statement about the most ephemeral of arts: advertising. The project won several design awards, including a national AIA Honor Award.